Lesson One - Start Small

The first lesson seems far too simple, but it lies at the heart of what we do.  The wholesale conversion of a business to a Green and Sustainable operation is costly, requires a lot of employee training, and could cost hundreds of thousands to do in a concerted effort.  As a result of a real conversion to a sustainable business process, companies tend to go one of three ways:

  1. Tokenism, where the company buys into one or a few Green ideas and declares it is Green
  2. Accidental, when a company discovers that it is already doing a Green practice and declares it is Green too.
  3. Kaisen, when company commits to a plan to improve the over performance of the business